BrainCraft | THE IKEA EFFECT ft. Joanna Hausmann! | Season 4 | Episode 19 | PBS
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In Psychology there’s this bias called the IKEA Effect – where people place a higher value on items they build themselves compared to items they did not construct. Since I’d recently ordered new furniture, I thought I’d put this IKEA Effect into practice.
Tags
Psychology
Higher
Value
Items
Build
Themselves
Compared
Construct
Furniture
Practice
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