How do you study Behavioral Science?

How do you study Behavioral Science? Sherry Benton, CEO and Founder of TAO Connect, answers your question in this edition of Ask a Scientist.
TAO Connect is supported by America’s Seed Fund powered by the National Science Foundation, a nearly $200 million program that awards research and development grants to small businesses and startups, transforming scientific discovery into products and services with commercial and societal impact.